Search Engine Marketing helps to promote an individual’s business and product effectively. In the era of competition and comparison, Search Engine Marketing is the perfect tool to grow your business with significant marketing.

What is Search Engine Marketing?

Search Engine Marketing is the process of marketing your business in the Search engine result pages. Every entrepreneur is using the medium of advertising through different online platforms.

Advertisers bid for a single keyword which is often searched by an individual for a product or service. Ads are shown on search engines with proper displays and details.

Ads can be of different types such as pay-per-click ads, shopping ads etc.

Benefits of Search Engine Marketing are:

  1. It gives an opportunity to the seller to display their ads.
  2. Helps to create new customers.
  3. It’s effective and a powerful tool to grow your business.


Every single person types a keyword for their search or demand. Search engines show the result according to the demand of the customer. So we can say that keyword is the king.

Keyword research:

In the competitive market, everyone wants the perfect keyword for their products or search. Selecting the exact keyword is very important. Proper keyword management strategy is maintained for the keyword success.

The accounting structure of keyword:

Accounting structure helps in the success of ad campaigns. It also helps in minimizing the cost, higher click-through rates, and in the success of the overall performance.

Basic elements of accounting structure:

  • Ad campaign
  • Ad groups
  • Keywords
  • Ad text
  • Landing pages

Ad campaigns, Ad groups, Keywords, Ad text, landing pages are the five elements which help to structure individual’s demand according to their business. Different categories are selected and then a campaign or group work is succeeded.

Search Engine Marketing is a huge and interesting topic. So further details will be discussed in the next blog.

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